Author Archives: Liza van Eeten

What a year! 30 years of passion for artificial flowers and plants

30 jarig jubileumjaar emerald eternal green
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What an amazing year 2024 has been for team Emerald! We celebrated a milestone we will never forget: our 30th anniversary. It has been a year of reflection, but also of looking forward to the future. It has been a year filled with wonderful moments that we’re excited to share with you!

The launch of our renewed brand identity

A 30th anniversary is the perfect time for renewal. That’s why we didn’t just celebrate the year with beautiful memories, but also with the launch of our renewed brand identity. We gave our logo a fresh look while staying true to what we stand for and is in line with Emerald’s core values:

  • We care – we care about people, sustainability and making a real difference.
  • We flourish – we grow together through creativity, teamwork and innovation.
  • We smile – we bring positivity, joy, and color to everything we do.
  • We deliver quality – we strive for perfection in every detail.

An unforgettable team trip to Valencia

A milestone like this called for something special. What better way to celebrate our 30th anniversary than with a weekend away? To make it even more memorable, we surprised our team with a trip to sunny Valencia. It was the perfect opportunity to relax, but also to get to know each other better and strengthen our teamwork. The weekend was full of great moments, from laughs to team-building activities and unforgettable memories that brought us even closer together. After all, we believe that the best way to grow together is to have fun!

30th anniversary customerevent: 3 days of inspiration and creativity

In June we hosted our 30th anniversary customerevent and wow, what a celebration it was! Three days of inspiration and creativity. We welcomed our customers to our headquarters for inspiring speakers and interactive workshops.

Looking ahead to a colourful future

With 2024 behind us, we look forward to what 2025 has in store. Our 30th anniversary was a moment to reflect, but we’re always looking ahead. We have so many plans and ideas for the years to come. Our mission remains the same: making the world a happier and more colourful place. We’ll continue to provide nature-inspired products of the highest quality.

Thank you for choosing Emerald

30 years have flown by and we would like to take this opportunity to thank everyone who has been part of our journey. Whether you are a customer, partner or colleague, you are the reason we can continue to do what we love and are passionate about every day. Here’s to the next 30 years!

Thank you on behalf of everyone at Emerald!

Christmasworld 2025

Christmasworld 2025
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It’s that time of the year again! Join us at the Chirstmasworld 2025 fair!

We are thrilled to announce that Emerald will be participating the Christmasworld 2025 fair. Our team of experts will be ready to welcome you at Hall 6.0 – Stand B40, where we’ll showcase our seasonal Autumn-Winter 2025 collection!

This year, we’re showcasing our Maison Magique collection, with beautiful seasonsal products that will add a touch of magic to any space. Additionally, we will be presenting our popular selection of year-round artificial flowers and plants, perfect for enhancing both seasonal and everyday décor.

Mark Your Calendar!

We invite you to join us from February 7th to 11th 2025 at the Christmasworld fair in Frankfurt. Our team is eager to meet with you and discuss how our products can elevate your offerings.

Want to visit us?

We’d love to meet you in person at the fair! To schedule your visit or for more information, please don’t hesitate to contact us.

Contact Information:
T: +31 (0)40 259 0 359
E: emerald@eeg.nl

We look forward to seeing you at Christmasworld 2025 and sharing the magic of the season with you!

The doors of our AW25 showroom ‘Maison Magique’ are unlocked!

Autumn-Winter showroom 2025
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Maison Magique, a hidden gem in France, was the inspiration for our Autumn-Winter 2025 collection. The collection of artificial flowers is all about creating an atmosphere that balances between mystery and warmth, modernity and nostalgia. Warm autumn branches, magical rooms and rich, dark textures is at the heart of our approach. Think of warm colors like ruby red, deep purple and night blue, combined with gold accents for a touch of luxury.

The AW25 collection

At the heart of designing this collection was the question: How can we make moments unforgettable? 

Our answer lies in presentation. Emerald’s showroom is designed as a serie of “living paintings” Each space is telling a story. From a luxurious dining area with enchanting artificial flowers and candlelight, to a cozy living room where a fireplace, warm plaids and luxurious decor pieces create a magical atmosphere. Our presentation emphasizes the importance of cosy gatherings:

  • the sparkle of a Christmas light,
  • the softness of velvet,
  • and the power of a well-chosen bouquet.

The Emerald collection reflects a movement towards luxury along with traditions in a modern twist. We embrace the “modern vintage” theme and combine heritage with contemporary elegance.

Book your showroom visit now!

We invite you to unlock the doors of Maison Magique yourself. Visit our showroom, experience the stories behind the artificial flowers, and make the Winter of 2025 an unforgettable season! Our artificial flowers are more than decoration, they are the key to an enchanting season.

Sustainability artificial flowers vs. fresh flowers

artificial vs. real flowers and plants
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The world of flowers is constantly changing with the demand for sustainable alternative playing an increasing role. At Emerald Eternal Green, we feel a deep passion for nature and strive to make the world a little happier and more colourful, in a way that is good for the environment. But how sustainable are artificial flowers really? And how do they compare to fresh flowers when it comes to CO2 emissions?

To gain more insight into this, we asked Anthesis to conduct an independent study. This study compares the carbon footprint of artificial and fresh flowers based on a range of popular flower varieties. We analyse the impact of artificial flowers compared to fresh flowers over the full life cycle: from production to the moment of disposal (end-of-life). In this article, we take you through the results of the study and explain how it contributes to our mission.

Why this research?

For us, nature is a source of inspiration and motivation. Our goal is therefore to offer our customers flowers that are not only beautiful, but also good for the planet, so that we can make the world a little happier and more colourful in a sustainable way. We believe in the power of artificial flowers and want to offer insight into their impact with this research. By looking at every aspect, from materials we use to how flowers and artificial flowers are stored and transported, we hope to paint a complete and honest picture of the impact of our artificial flowers.

How was the artificial vs. fresh flowers survey approached?

The study was conducted according to the Greenhouse Gas Protocol, an internationally recognised standard for measuring greenhouse gases. This involved calculating the carbon footprint of four artificial flowers and three representative fresh flowers. Each flower type was analysed based on its full life cycle, from production to the moment the flower reaches the consumer’s home. The flowers studied are:

Artificial flowers from EmeraldFresh flowers
GloriosaChrysanthemum
Rose (Marleen)Rose
Gypsophila Tulip
Sunflower 

This included different parts of the life cycle of both artificial and fresh flowers;

  1. 1. Materials
    What raw materials are needed to produce both an artificial flower and a fresh flower?
  2. 2. Production process
    How much energy and resources are consumed during the production of both types of flowers?
  3. 3.Packaging
    What is the type and amount of packaging required for transport?
  4. 4. Distribution
    What distance and what means of transport will be used for the (artificial) flowers to reach their destination?
  5. 5. Storage
    What space and energy are needed to store artificial flowers and flowers until they reach the consumer?
  6. 6. Waste disposal
    What happens to flowers at the end of their life cycle?

The calculations were done in CO2 per stem, so that the impact of each type of flower can be accurately compared. This gives us a good picture of the environmental impact of each flower over an entire year. It is good to know that the comparisons are based on data from 2023.

The comparison of flower stems

So are artificial flowers really more environmentally friendly compared to fresh flower stems? According to the results of the study, the average carbon footprint of the artificial flowers assessed is lower than that of fresh flowers. Below is a summary of the main results and conclusions.

1. Lower carbon footprint of artificial flower

The average footprint of four selected artificial flowers is lower than the average footprint of three representative fresh flowers. For artificial flowers, the emissions are 0.498 kg CO2 per stem versus 0.555 kg CO2 per stem for fresh flowers.

2. The difference in impact of rose Marleen

One of the most striking findings is that the footprint of Emerald’s artificial rose Marleen is 70% lower than that of a fresh rose. Where as the footprint of a fresh rose is 1.080 kg CO2 per stem, the footprint of our artificial rose Marleen is only 0.321 kg CO2 per stem. This difference is mainly due to the intensive growing and cooling processes of fresh flowers and the intensive transport to keep the roses fresh. This also brings us to the following conclusion.

3. The impact of cultivation and transport in fresh flowers

Fresh flowers have a higher negative impact due to the growing process and transport compared to the production and transport of artificial flowers in Asia. Fresh flowers often need to be refrigerated and transported quickly to maintain their freshness. This leads to high CO2 emissions, especially when fresh flowers are flown in from distant countries. In contrast, our artificial flowers are transported by boat and require less intensive transport movements due to their longer lifespan.

What do these results mean?

The results of the study clearly show the differences in CO2 emissions between the artificial and fresh flowers studied. Artificial flowers require plastic and energy during production, but they last longer and do not require refrigeration or fast transport. We want to share our passion for flowers in a way that makes the world a little more colourful and happy, today and in the future. We keep working to improve our products and continuously look for ways to further reduce our carbon footprint.

Curious about our other sustainability initiatives at Emerald? Discover how we are committed to a greener future and the steps we’re taking to reduce our impact. And don’t forget to check out our sustainability certificate.

Unlock the ‘magique’ of our AW25 artificial flowers showroom

Artificial flowers AW25 collection showroom
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Save the date! We’re excited to announce the upcoming opening of our AW25 Showroom of artificial flowers on December 2nd! We’re excited to already share the inspiring story behind our Autumn-Winter 2025 collection.

Introducing Maison Magique – The AW25 collection of artificial flowers

It was late September in a hidden corner of France A forest path is covered with the first fallen leaves of Autumn. Here you’ll find a charming Estate called ‘Maison Magique’, a place full of magic.

Each room feels like a painting, a living scene that celebrates the beauty of the season. Imagine the soft glow of a fireplace dancing on velvet cushions whilst the warm candlelight illuminates a beautifully decorated table. When evening falls, the dining room becomes the perfect scene. Rich textures and warm tones create an atmosphere that feels both festive and cozy.

Whether you’re hosting a lovely gathering or a joyful celebration, our new Autumn-Winter 2025 collection will set the mood.

Mark your calendar for the showroom opening

We invite you to be among the first to explore the Autumn-Winter 2025 collection! Book your showroom visit now and discover how our AW25 artificial flowers can add value to your business.

Join us as we celebrate the beauty of the season and unveil our latest collection in our new showroom. We look forward to welcoming you and helping you create your own Maison Magique in your business!

Behind the scenes during the photoshoot of our artificial flowers and plants

fotoshoot artificial flowers and plants
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Over the past few weeks, we have been working hard on new photography for our artificial flower and plant collections, including the year-round collection and our upcoming Autumn-Winter 2025 collection. With a lot of passion and creativity, our team has created a series of beautiful images that showcase the diversity and quality of these collections. Wondering how these shoot days went and what you can expect from our collections? Then read on quickly!

Day 1: Artificial flowers and plants in the studio

The first photoshoot day took place in the studio. During the shoot, we created different sets to showcase the artificial flowers in as many ways as possible, from minimalist design to a cosy and warm setting. To best capture the natural look of the artificial flowers and plants, we worked with various lighting conditions. We used natural light, and artificial light to present the flowers and plants in different moods. The soft light brings out the colours and details of the flowers beautifully, while the brighter light highlights the accents and shadows of the plants.

Day two: Photographing artificial flowers and plants on location

On day two we photographed on location. For this shoot, we went to the beautiful Van der Valk Hotel in Best. In this atmospheric setting, several rooms were decorated with artificial flowers and plants. It was the perfect setting to bring the flowers and plants to life and create an atmosphere that suited Emerald perfectly.

The process behind the photoshoot

The photo shoot was not only an opportunity to showcase our products but also to let our creativity flow. The whole team works closely together to make sure every detail is right. We play with light, composition, and different angles to capture the artificial flowers and plants as vividly and realistically as possible. The result is a series of images that are not only attractive but also highlight the unique characteristics of each plant or flower.

Follow us to see the final results

Curious to see the full results of our photo shoots? You will soon be able to see the images from both the year-round collection and the Autumn-Winter 2025 collection. Follow us on our social media channels (Instagram, Pinterest, and LinkedIn) and visit our website regularly for updates, inspiration, and the latest trends in artificial flowers and plants.

Our favourite artificial flowers and plants for Autumn

artificial flowers autumn
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Autumn is a stunning season filled with rich colours and a cosy mood. Nature transforms from green to warm tones like red, orange, yellow, and brown. For those who love interior decoration, this is the perfect time to bring these beautiful Autumn colours into your home. Artificial flowers and plants make it easy to achieve this. In this article, we’ll highlight our favourite Autumn artificial flowers that effortlessly create a warm and inviting feeling.

Tropaeolum

The Tropaeolum is known for its beautiful shapes and small, remarkable flowers. This plant stands out particularly for its vibrant colors. For autumn, a Tropaeolum in peach is an excellent choice. The soft, warm peach tones blend perfectly with typical Autumn tones like deep orange and brown. As an artificial plant, the Tropaeolum adds warmth and colour to your interior without overwhelming the space. This creates a perfectly peaceful Autumn vibe. Not only does the Tropaeolum bring color to your decor as an artificial plant, but it also offers a natural and realistic appearance.

Fagus artificial flower

Fagus

The Fagus, also known as the beech branch, is a true Autumn classic. In Autumn, beech leaves transform into a stunning mix of golden yellow and rusty red tones, making them a perfect addition to Autumn decorations. Fagus artificial branches are ideal for adding height and texture to floral arrangements. Additionally, these Autumnal artificial branches look beautiful on their own in a vase.

Ilex berry

The Ilex berries are perfect for transitioning from Autumn to Winter, allowing you to enjoy them for an extended period. Use Ilex artificial branches to create wreaths, floral arrangements, or simply display them in a vase. The Ilex adds a festive touch and pairs beautifully with other artificial branches and leaves like Fagus or Pachira.

Autumn artifical flowers Ilex berry

Hibiscus

The Hibiscus only for Summer? Not at all! While often associated with tropical settings, the Hibiscus can also be a beautiful addition to Autumn decor. Available in warm tones, the Hibiscus perfectly complements the other artificial flowers mentioned for Autumn. Its large, remarkebale flowers add a touch of luxury and create a layered effect in your decor.

Pachira

The pachira is mainly known for its green, glossy leaves. But in the world of artificial flowers, there are countless variations that make the Pachira a surprisingly versatile choice. Our artificial branches of the Pachira are available in multiple colours, including beautiful autumn colours such as orange, red and gold.

Want to create a festive look? Then go for a Paricha artificial branch with a gold finish. Use a Paricha as a single branch in a vase or combine it with other autumn artificial flowers for a beautiful floral arrangement. For a subtle but stylish autumn atmosphere, you can also choose a Pachira artificial plant. The natural character of the artificial plant makes it a real eye-catcher in any interior, one that completely suits the autumn season.

Looking for more inspiration with artificial flowers?

With these inspiring autumn artificial flowers, you can easily bring the warm colors and cosy charm of the season into your home. From the refined Tropaeolum and the natural Fagus to the festive Ilex and the versatility of the Pachira, there’s something for every style. Looking for more inspiration? Take a look at a small selection of our collection.

EMERALD HIGHLIGHTS – Our pampas grasses

Emerald highlights - pampas grasses
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Meet our pampas grasses! Create a cosy and inviting atmosphere with the warm, neutral tones. It’s the perfect finishing touch to any interior. Our pampas sprays and stems come in many sizes and colours!

Add a touch of elegance and sophistication to your home with our stunning pampas grasses. Whether you’re looking to add a bohemian vibe to your space or simply want to bring a touch of nature indoors, our pampas grasses are the perfect choice. With their soft, feathery plumes they’ll instantly elevate any room.

Not only are our pampas grasses visually appealing, they also require minimal maintenance, making them the ideal choice for busy homeowners. Simply place them in a vase or use them as a part of a bouquet.

Embrace the trend and make a statement with the Emerald Highlights of this moment!

Experience our SS25 showroom: The Suite Escape

SS25 showroom - suite escape
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Check-in, step into our showroom and be transported to a paradise filled with Medditeranean-inspired charm. It’s the perfect getaway! 

From the bright colours of the coastline to the delicate pastels of its sun-drenched villages, our showroom capture the essence of this enchanting region. Experience our seasonal collection of everlasting flowers and plants. From beautiful bouquets to the most stunning centerpieces.

Book your visit now!

Excited to experience our Mediterranean-inspired paradise by yourself? Book your visit to our showroom today and discover the magic of our Spring-Summer 2025 collection. We look forward to welcoming you and sharing the charm and elegance of our latest collection. See you soon!

About ‘The Suite Escape’ showroom

The name ‘The Suite Escape’ represent the luxurious and serene experience we offer in our showroom. It’s designed to be a perfect retreat, where you can escape everyday life and immerse yourself in the enchanting beauty of Mediterranean-inspired surroundings.

Our 5 flower favourites this Summer

5 Favourite summer flowers
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Artificial flowers have become a popular choice for adding a touch of vibrant beauty to home décor, especially during the Summer season. They have gained immense popularity for their everlasting charm and beauty. Whether you’re looking for flowers without the maintenance or just want to enjoy summer all year long. In this article, we’re sharing our 5 favorite summer flowers that can’t be missed in your summer bouquets!

1. Dahlia

Dahlias are colorful flowers that come in a wide range of shapes and sizes. From fiery reds to sunny yellows, there is always a Dahlia color that fits your mood and style. These vibrant flowers are known for their sophisticated petal patterns and are guaranteed to bring a touch of elegance and joy to any room. Their bold and eye-catching look makes them a perfect centerpiece in any summer bouquet.

2. Sunflower

Sunflowers are the perfect example of summer. With their big, happy faces following the sun across the sky. Their vibrant yellow petals and contrasting dark centers can brighten up any room, bringing warmth and happiness. Sunflowers symbolize love and loyalty, adding a heartfelt touch.

3. Poppy

The Poppy is one of the most stunning summer flowers, known for its vibrant colors and soft papery petals. They come in a variety of shades, from bright reds and oranges to soft pinks and yellows. Adding Poppies enhances the look of any room with their light and airy appearance.

4. Hydrangea

Hydrangeas are beautiful, full blooms that bring a burst of color and texture. Their large, round clusters make a statement in any floral design. Whether you use them on their own or mix them with other flowers. Hydrangeas come in all sorts of shades, from soft pastels to bold blues and purples. These flowers are perfect for adding volume to your summer bouquet, creating a stunning centerpiece for any occasion.

5. Phalaenopsis

Phalaenopsis orchids are vibrant and come in unique shades, making them a standout choice for adding a pop of color. They are the most exotic flowers on our summer favorites list. Whether displayed on their own or mixed with other summery flowers, they create a beautiful bouquet.

Summer wouldn’t be complete without these floral favourites! Mix and match these artificial flowers to create a vibrant summer paradise. And the best part is you can enjoy these everlasting flowers for seasons to come.

Our brand new company movie

company movie
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We are incredibly proud to share our brand new company movie! This video provides an exclusive glimpse into our company and highlights our core values.

This video serves as a representation of our identity. It showcases our commitment to delivering top quality products and customer services that leaves a lasting imperssion. From our beautiful artificial flowers to our personalised approach, every aspect of our business is filled with a deep passion.

At Emerald, we are more than just a comapny. Our focus point is providing the best experience possible for our customers. We pay attention to every detail within our company.

Watch the video and be inspired by our colorful world!

Recap of Emerald’s 30-year customer event

30-years customerevent of artificial flowers
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We are thrilled to look back on our recent customer event celebrating Emerald’s 30th anniversary! The event took place over three incredible days at our headquarters, where we had the pleasure of celebrating this milestone with our valued customers and partners.

Our guests had the exclusive opportunity to explore and admire the stunning artificial flowers and plants from our new Spring/Summer 2025 showroom, The SUITE Escape. The feedback we received from our customers was absolutely fantastic!

We also organised several fun workshops and welcomed inspiring guest speakers. These speakers shared their expertise on topics such as trends and social media, providing our guests with new perspectives and innovative ideas.

On top of this, we presented our new corporate video for the first time, which beautifully captures Emerald’s values and vision.

It’s always so rewarding to see the relationships we have built over the years grow even stronger. Thanks to everyone who joined us and made this event a huge succes!

Emerald awarded sustainability certificate

sustainability certificate
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We are proud to announce that Emerald has been awarded a prestigious certificate from Anthesis – Climate Neutral Group for our work to offset our organisational carbon footprint in 2023.

At Emerald, our mission goes beyond making the world a happier and more colorful place. We are committed to doing so in a sustainable way. Through our partnership with Climate Neutral Group, we have gained valuable insights into our carbon footprint and implemented effective strategies to offset our company’s emissions.

We are thankful for this recognition and are dedicated to taking care of the environment. Let’s work together to create a better and more sustainable future!

Discover our Spring/Summer 25 Collection – The Suite Escape

Spring summer 2025 showroom
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Are you ready for a Suite Escape? The doors of our new showroom are open! Check in, step inside and be captivated by our latest seasonal collection, our Spring/Summer 2025 collection.

In our showroom you’ll find a stunning selection of artificial flowers. Full of vibrant colors, and inspired by the Mediterranean charm.

Escape the everyday life as you wander through our showroom. Let our ‘Suite Escape’ collection inspire you. Book your showroom appointment now!